Igor Purlantov is a supporter of social media. He is fascinated by the impact that social media can have on an individual, a popular video, or a shocking audio feed. Igor Purlantov is interested in using social media in a way to promote events or causes. Social media has a reach that traditional advertising cannot come close to matching. Individuals promote tweets or circulate images around Facebook through their own initiative based on preferences and what one finds to be appealing. Igor Purlantov thinks that social media is a great way to get information about a cause to a large group of people.
Igor Purlantov acknowledges the fact that social media is a great way to promote a local event or fundraiser too. Even a small event or local charity can benefit from the use of social media. It is a great tool to provide general information. Igor Purlantov also suggests using social media as a reminder tool for participants. A quick tweet or Facebook post can ensure that a cause or event is fresh in a follower's mind.
Igor Purlantov understands that it is typically sensational or salacious material that circulates like wildfire across the internet. Igor Purlantov thinks that the key to using social media successfully is creativity. Igor Purlantov has come up with an interesting way to promote his cause of animal right using his Twitter feed. His feed, @igorpurlantov, uses positive images of animals to engage his followers. The use of graphic or disturbing images constantly bombarding followers would not be well received and followers would potentially abandon the feed. If followers are engaged in a positive way with the feed the potential for retweets and an increase in additional followers is likely to occur. In addition to positive images of animals followers will also be encouraged to support the cause of animal rights. Igor Purlantov's goal is not to be subversive, but rather he wants to be creative.