Igor
Purlantov is a supporter of social media. He is fascinated by the impact that
social media can have on an individual, a popular video, or a shocking audio
feed. Igor Purlantov is interested in using social media in a way to promote
events or causes. Social media has a reach that traditional advertising cannot
come close to matching. Individuals promote tweets or circulate images around
Facebook through their own initiative based on preferences and what one finds
to be appealing. Igor Purlantov thinks that social media is a great way to get
information about a cause to a large group of people.
Igor
Purlantov acknowledges the fact that social media is a great way to promote a
local event or fundraiser too. Even a small event or local charity can benefit
from the use of social media. It is a great tool to provide general
information. Igor Purlantov also suggests using social media as a reminder tool
for participants. A quick tweet or Facebook post can ensure that a cause or
event is fresh in a follower's mind.
Igor
Purlantov understands that it is typically sensational or salacious material
that circulates like wildfire across the internet. Igor Purlantov thinks that
the key to using social media successfully is creativity. Igor Purlantov has
come up with an interesting way to promote his cause of animal right using his
Twitter feed. His feed, @igorpurlantov, uses positive images of animals to
engage his followers. The use of graphic or disturbing images constantly
bombarding followers would not be well received and followers would potentially
abandon the feed. If followers are engaged in a positive way with the feed the
potential for retweets and an increase in additional followers is likely to
occur. In addition to positive images of animals followers will also be
encouraged to support the cause of animal rights. Igor Purlantov's goal is not
to be subversive, but rather he wants to be creative.
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