Tuesday, 1 July 2014

Providing Shelter to the Speechless With Mugshot Campaign

Igor Purlantov is an animal rights advocate who has a deep concern for animals and cares greatly about animal rights around the world. He works hard to raise awareness on issues such as animal abuse, neglect and poaching and puts a lot of effort into showing how much animals really do provide in our everyday life.

Mr. Igor Purlantov has been closely studying animal adoptions around the world. His research has led him to conclude that among all animals up for adoption, it is black dogs and cats that are the last to be adopted.  People generally do not prefer adopting them. There is even a term for this problem as it is known as “black dog syndrome”. To find a suitable shelter for these speechless animals has become a very difficult task.

Mr. Igor Purlantov says there are several factors that contribute to the lower adoption levels of these animals. There is a silly superstition that these animals are unlucky and also television and media wrongly portray these black cats and dogs as dangerous and horrifying. This prevents people from being attracted to these wonderful animals. Unfortunately it is also difficult to take very good and attractive pictures of black cats and dogs so there are fewer advertisements for these animals. People then do not notice them and are thus unable to appreciate how attractive and cute they really are in person.

According to Mr. Igor Purlantov people from animal shelters are now committed to combating the problem of black dog syndrome. They have come up with many creative ideas to encourage more people to adopt these cats and dogs. These efforts have been successful and have increased the adoption rates of these animals.

As part of these efforts, shelters have started mugshot campaigns for proper advertisement of these animals. This campaign provides best the pictures of the animals to make them stand out and attract more would be adopters. The shelters are using techniques like dressing up the animals, using colorful blankets or attractive backgrounds to brighten the images. Photographers like Mr Casteel have also launched programs to train volunteers to take mugshot pictures of the animals.

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